The BBQ Bible (wtf?!)
Are you joking?! This one is way too cool to be just a commercial for BBQ supplies. But it simply is!!
The idea for this campaign comes from the Brazilian agency “JWT Brazil”. As the brand Tramontina is the countries leader in kitchen supplies and BBQ is like a major passion in Brazil … this concept is 100% on point.
The BBQ Bibel does not only show you how to do a perfect session, it also contains the essential supplies that you need to do so. There’s a page made entirely of coal and another one made of kitchenfoil. On page is used as a fire accelerant. One can be fold like a fan to heat up the flames. As if this is not enough there’s page entirely made of salt and pepper. Yes, salt and pepper! You have to detach the page from the book and rub it in your hands so the spices come out and trickle all over your meat. Well check it out. There’s an amazing video too …