Responsible body for processing according to DSGVO
Maren Merken|Content Creation & Strategy
Tel.: +49 (0)30.91440049
We welcome you on our web pages and appreciate your interest. The protection of your personal data is very important to us. Therefore, we conduct our activities in accordance with applicable personal data protection and data security legislation. Therefore, we would like to inform you below which data of your visit is used for which purpose. Should there be any further questions concerning the handling of your personal data, you are welcome to contact us.
1. What is personal data?
The concept of personal data is defined in the Bundesdatenschutzgesetz and in the EU GDPR. Accordingly, these are individual details about personal or material circumstances of a specific or identifiable natural person. This includes, for example, your civil name, your address, your telephone number or your date of birth.
2. Scope of anonymous data collection and data processing
Unless otherwise stated in the following sections, no personal data is collected, processed or used when using our websites. However, we find out through the use of analysis and tracking tools certain technical information based on the data transmitted by your browser (for example, browser type/version, operating system used, our visited websites including length of stay, previously visited website). We only evaluate this information for statistical purposes.
3. Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for processing of personal data, Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data.
In the processing of personal data necessary for the performance of a contract to which the data subject is a part of, art. 6 para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations required to carry out precontractual actions.
Insofar as processing of personal data is required to fulfill a legal obligation that is subject to our company, art. 6 para. 1 lit. c GDPR serves as the legal basis.
In the event that vital interests of the data subject or another natural person require the processing of personal data, art. 6 para. 1 lit. d GDPR serves as the legal basis.
If processing is necessary to safeguard the legitimate interests of our company or a third party, and if the interests, fundamental rights and fundamental freedoms of the person concerned do not outweigh the former interest, art. 6 para. 1 lit. f GDPR serves as the legal basis for processing.
- (1) Entered search terms
- (2) Frequency of page views
- (3) Use of Website Features
It is always possible to turn off the setting of cookies by changing the option in the Internet browser. The Cookies set can be deleted. It should be noted that disabling cookies may not fully exploit all features of our website. The data of the users collected in this way are pseudonymized by technical precautions. Therefore, an assignment of the data to the calling user is no longer possible. The data will not be stored together with other personal data of the users.
The legal basis for the processing of personal data using technically necessary cookies is article 6 (1) lit. f GDPR. The legal basis for the processing of personal data using cookies for analysis purposes is provided after the user has consented to this art. 6 para. 1 lit. a GDPR.
5. Creation of log files
Each time the website is accessed, the Gooqx GmbH records data and information through an automated system. These are stored in the log files of the server. The data is also stored in the log files of our system. A storage of this data together with other personal data of the user does not take place.
The following data can be collected here:
- (1) Information about the browser type and version used
- (2) The operating system of the user
- (3) The Internet service provider of the user
- (4) The IP address of the user
- (5) Date and time of access
- (6) Websites from which the system of the user reaches our website (referrer)
- (7) Web pages accessed by the user’s system through our website
6. Registration on our website
If the data subject uses the personal data to register on the website of the data controller, the data will be transmitted to the data controller in the respective input mask. The data is stored solely for internal use by the controller. The data will be deleted as soon as it is no longer necessary for the purpose of its collection.
When registering, the IP address of the user and the date and time of registration are saved. This is to prevent misuse of the services. A transfer of the data to third parties does not take place. An exception exists if there is a legal obligation to disclose.
The registration of the data is required for the provision of content or services. Registered persons have the possibility at any time to delete or modify the stored data. The data subject receives information about the personal data stored about him at any time.
9. Comment function
If users leave comments in the blog, in addition to the information provided by them via the input mask, the user name previously selected by the website visitor is also saved. This is for the security of Maren Merken| Content Creation & Strategy, as the provider of illegal content on its website may be prosecuted, even if they get to the site through comments from third parties.
10. Routine deletion and blocking of personal data
The controller will only process and store personal data of the data subject for as long as necessary to achieve the purpose of the storage. In addition, such storage may take place if provided for by the European or national legislator in EU regulations, laws or other regulations to which the person responsible for processing is subject.
As soon as the storage purpose is removed or a storage period prescribed by the aforementioned regulations expires, the personal data is routinely blocked or deleted.
11. Rights of the data subject
If your personal data has been processed, you are affected in the sense of the GDPR and you have the following rights to the responsible person:
11.1 Right of access
You may ask the person in charge to confirm if personal data concerning you is processed by us.
If such processing is available, you can request information from the person responsible about the following information:
- a. the purposes for which the personal data are processed;
- b. the categories of personal data that are processed;
- c. the recipients or the categories of recipients to whom the personal data relating to you have been disclosed or are still being disclosed;
- d. the planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage;
- e. the existence of a right to rectification or deletion of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing;
- f. the existence of a right of appeal to a supervisory authority;
- g. all available information about the source of the data if the personal data are not collected from the data subject;
- h. the existence of automated decision-making including profiling under article 22 (1) and (4) GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended impact of such processing on the data subject.
You have the right to request information about whether the personal data relating to you is transferred to a third country or to an international organization. In this connection, you can request the appropriate guarantees in accordance with art. 46 GDPR in connection with the transmission of information.
11.2 Right to rectification
You have a right to rectification and/or completion to the controller, if the processed personal data concerning you is incorrect or incomplete. The responsible person must make the correction without delay.
11.3 Right to restriction of processing
You may request the restriction of the processing of your personal data under the following conditions:
- a. if you contest the accuracy of your personal information for a period of time that enables the controller to verify the accuracy of your personal information;
- b. the processing is unlawful and you refuse to delete the personal data and instead request the restriction of the use of the personal data;
- c. the controller no longer requires personal data for the purposes of processing, but you need them to assert, exercise or defend legal claims, or
- d. if you objected to the processing pursuant to art. 21 (1) GDPR and have not yet determined whether the legitimate reasons of the person responsible outweighed your reasons.
If the processing of personal data concerning you has been restricted, this data may only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest of the Union or a member State.
If the limitation of the processing under the conditions mentioned above are restricted, you will be informed by the person in charge before the restriction is lifted.
11.4 Right to cancellation
11.4.1 You may require the controller to delete your personal information without delay, and the controller shall promptly delete that information if any of the following is true:
- a. Your personal data is no longer necessary for the purposes for which it was collected or otherwise processed.
- b. You revoke your consent to the processing pursuant to art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR and there is no other legal basis for processing.
- c. Pursuant to art. 21 para. 1 GDPR you give objection to the processing and there are no prior justifiable reasons for the processing, or pursuant to art. 21 (2) GDPR you give objection to the processing.
- d. Your personal data has been processed unlawfully.
- e. The deletion of personal data concerning you is required to fulfill a legal obligation under Union law or the law of the member States to which the controller is subject.
- f. The personal data concerning you was collected in relation to information society services offered pursuant to art. 8 para. 1 GDPR.
11.4.2 If the person in charge has made the personal data concerning you public and pursuant to article 17 (1) of the GDPR is required to delete it, is taking due account of the technology available and the costs of implementation, including appropriate technical measures, to inform data controllers who process the personal data that you have requested the deletion of any links to such personal data or copies or replications of such personal data.
11.4.3 The right to deletion does not exist if the processing is necessary
- a. to exercise the right to freedom of expression and information;
- b. to fulfill a legal obligation required by the law of the Union or of the member States to which the controller is subject, or to perform a task of public interest or in the exercise of official authority conferred on the controller;
- c. for reasons of public interest in the field of public health pursuant to art. 9 (2) lit. h and i and art. 9 (3) GDPR;
- d. for archival purposes of public interest, scientific or historical research purposes or for statistical purposes pursuant to article 89 (1) of the GDPR, in so far as the law referred to in paragraph 1 is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
- e. to assert, exercise or defend legal claims.
11.5 Right to information
If you have the right of rectification, erasure or restriction of processing to the controller, he/she is obliged to notify all recipients to whom your personal data has been disclosed of this correction or deletion of the data or restriction of processing, unless: this proves to be impossible or involves a disproportionate effort.
You have a right to the person responsible to be informed about these recipients.
11.6 Right to Data Portability
You have the right to receive the personal information that you provide to the controller in a structured, common and machine-readable format. You also have the right to transfer this data to another person without hindrance by the person responsible for providing the personal data, provided that
- a. the processing on a consent acc. art. 6 para. 1 lit. a GDPR or art. 9 para. 2 lit. a GDPR or on a contract acc. art. 6 para. 1 lit. b GDPR is based and
- b. the processing is done by automated means.
In exercising this right, you also have the right to obtain the personal data concerning you directly from one person responsible to another person responsible, as far as technically feasible. Freedoms and rights of other persons may not be affected.
The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the controller.
11.7 Right to object
You have the right at any time, for reasons that arise from your particular situation, to object against the processing of your personal data, which pursuant to art. 6 para. 1 lit. e or f GDPR takes place; this also applies to profiling based on these provisions.
The controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate reasons for processing that outweigh your interests, rights and freedoms, or the processing is intended to assert, exercise or defend legal claims.
If the personal data relating to you is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.
If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.
Regardless of directive 2002/58/EC, you have the option, in the context of the use of information society services, of exercising your right to object through automated procedures that use technical specifications.
11.8 Right to revoke the data protection consent declaration
You have the right to revoke your data protection consent declaration at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.
11.9 Automated decision on a case-by-case basis, including profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which has a legal effect on you or, in a similar manner, significantly affects it. This does not apply if the decision
- a. is required for the conclusion or performance of a contract between you and the controller,
- b. is permissible on the basis of Union or member State legislation to which the controller is subject, and that legislation contains appropriate measures to safeguard your rights and freedoms and your legitimate interests, or
- c. with your express consent.
However, these decisions must not be based on special categories of personal data pursuant to art. 9 (1) GDPR, unless art. 9 (2) lit. a or g and reasonable procedures have been taken to protect the rights and freedoms and your legitimate interests.
Regarding the cases mentioned in a. and c., the person responsible shall take reasonable steps to safeguard the rights and freedoms and your legitimate interests, including at least the right to obtain the intervention of a person by the controller, to express his or her own position and to contest the decision.
11.10 Right to complain to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to complain to a supervisory authority, in particular in the member State of its place of residence, employment or the place of the alleged infringement, if you believe that the processing of your personal data violates against GDPR.
The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy under article 78 of the GDPR.
12. Disclosure of data to third parties
12.1 Google Analytics and Conversion Tracking
Since the vote of the Hamburg commissioner for data protection and freedom of information with Google on the basis of the decision of the Dusseldorf circle for the privacy-compliant design of analysis methods for measuring range in Internet offers a privacy-compliant and complaint-free use of Google Analytics, possible under certain conditions. We comply with these requirements. In particular, we point out that on this website Google Analytics has been extended by the code „gat._anonymizeIp();“ in order to ensure an anonymous collection of IP addresses (so-called IP-Masking).
Please also note the following information about the use of Google Analytics:
This website uses Google Analytics, a web analytics service provided by Google Inc. („Google“). Google Analytics uses so-called „cookies“, text files that are stored on your computer and that allow an analysis of the use of the website by you.
The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
However, if IP anonymisation is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.
In addition, we use Google conversion tracking in connection with Google Analytics. This allows us to capture the behavior of our website visitors. For example, we see how many PDF’s were downloaded on our website or how often the contact form was filled out. It also tells us how many clicks on ads from external sources (AdWords, LinkedIn, Xing, Facebook, Pinterest, Instagram, etc.) have taken us to our website.
The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by using the link below (https:// tools.google.com/dlpage/gaoptout?hl=en) to download and install the available browser plugin.
You can prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie is set, which prevents the future collection of your data when visiting this website: Disable Google Analytics
We also use Google Analytics to analyze data from AdWords and the Double-Click-Cookie for statistical purposes. If you do not want to do this, you can disable it through the Ads Preferences Manager https://www.google.com/settings/ads/anonymous?hl=en.
12.2 Google Adwords and Conversion-Tracking
To draw attention to our current projects and developments, planned activities and services, we run Google AdWords ads and use Google’s conversion tracking as part of that. These ads appear after searches on Google Network sites. We have the opportunity to combine our ads with specific keywords. We also use AdWords remarketing lists for search ads. This allows us to customize search ad campaigns for users who have visited our website before. Through the services we have the possibility to combine our advertisements with certain keywords or to show advertisements for previous visitors, e.g. services our visitors looked up on our website.
Using this technology, Google and we as a customer receive information that a user has clicked on an ad and has been redirected to our web pages to contact us via the contact form. Likewise, Google and we as a customer use Google forwarding numbers to obtain information that someone on the Internet clicked on a phone number from us and contacted us by phone. The information obtained here is used exclusively for a statistical evaluation for ad optimization. We do not receive any information that personally identifies visitors. The statistics provided to us by Google include the total number of users who have clicked on one of our ads and, if applicable, whether they have been redirected to a conversion-tagged page of our website. Based on these statistics, we can understand which search terms were used most often on our ad and which ads lead to contact via the contact form or over the phone by the user. In relation to telephone contact with prospects or customers, the statistics provided by Google include the start time, the end, the status (escaped or received), the duration (seconds), the area code of the caller, the telephone costs and the call types.
If you do not want this, you can prevent the storage of the cookies required for these technologies, for example via the settings of your browser. In this case your visit will not be included in the user statistics.
You also have the option of selecting the types of Google ads or disabling interest-based ads on Google using the ad settings. Alternatively, you can disable the use of third-party cookies by calling the network advertising initiative’s opt-out help.
However, we and Google continue to receive statistical information on how many users visited this page. If you do not want to be included in these statistics, you can prevent this with the help of additional programs for your browser (e.g. with the add-on Ghostery).
12.3 Use of Facebook plugins and other social plugins
On our pages plugins of the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated. The Facebook plugins can be recognized by the Facebook logo or the „like-button“ („like“) on our site. An overview of the Facebook plugins can be found here: http://developers.facebook.com/docs/plugins/.
We offer on our website the possibility of using so-called „social plug-ins“ of companies:
- „tweet“ button from Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA;
- „+1“ button from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;
- „recommended-button“ by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA;
- „share-button“ by XING AG, Gänsemarkt 43, 20354 Hamburg, Germany.
12.4 Facebook Pixel, Custom Audiences and Facebook remarketing
We use the so-called „Facebook Pixel“ of the social network Facebook, which is owned by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, on our websites for our legitimate interests in the analysis, optimization and economic operation of our online offer.
With the help of the „Facebook Pixel“ it is on the one hand possible for Facebook to determine the visitors of our online offer as a target group for the presentation of advertisements, so-called „Facebook Ads“. Accordingly, we use the „Facebook Pixel“ to advertise our offer on Facebook only in a target-group-oriented way.
13. Integration of other services and content of third parties
It may happen that content from third parties, such as videos from YouTube, maps from Google Maps, RSS feeds or graphics from other websites are included in this online offer. This always presupposes that the providers of this content (hereinafter referred to as „third party provider“) perceive the IP address of the users. Because without the IP address, they could not send the content to the browser of the respective user. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. However, we do not have any influence on this if the third parties provide the IP address e.g. to save for statistical purposes. As far as we know, we will inform users about it.
14. Legal basis of processing
Insofar as we obtain the consent of the data subject for processing of personal data, article 6 paragraph 1 lit. a EU General Data Protection Regulation (GDPR) serves as the legal basis.
In the processing of personal data required to fulfill a contract of which the data subject is a party, article 6 (1) lit. b GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual actions.
To the extent that processing of personal data is required to fulfill a legal obligation to which our company is subject, article 6 (1) lit. c GDPR serves as the legal basis.
In the event that vital interests of the data subject or any other natural person require the processing of personal data, Article 6 (1) lit. d GDPR serves as the legal basis.
If the processing is necessary to safeguard the legitimate interests of our company or a third party and if the interest, fundamental rights and fundamental freedoms of the data subject do not prevail over the first interest, then article 6 (1) lit. f GDPR serves as the legal basis for processing. The legitimate interest of our company lies in the execution of our business activities.
15. Duration of storage of personal data
Personal data is stored for the duration of the respective legal retention period. After expiry of the deadline, the data will be routinely deleted, unless there is a need for a contract or fulfillment of the contract.
16. Career (Education & Vacancies)
You can also apply electronically to our company. Of course, we will only use your information to process your application and will not pass it on to third parties. Please note that unencrypted e-mails are not transmitted with access protection. That’s why we offer you the opportunity to download our public key and encrypt your e-mail with your application documents for the security of your data.
We have taken extensive technical and operational safeguards to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security procedures are regularly reviewed and adapted to technological progress. In addition, privacy is granted on an ongoing basis through constant auditing and optimization of the privacy organization.